What: a fun and intuitive instrument to make music creation enjoyable.
The story:
Following the release of the J-Pro, we discovered that nearly half of our users were complete beginners. This insight led us to reimagine the experience of learning and creating music. The result was the J-Play Instrument, a revolutionary product that combines a playful yet elegant hardware design with an intuitive app for iPad and computers. This harmonious blend of technology and design makes it simple for anyone to begin their musical journey while maintaining depth and versatility for growth.
Key roles:
Conceived the original idea for the instrument.
Led the design of both the hardware and the accompanying app.
Oversaw the project as lead for technical development, marketing strategy, financing, and overall vision.
Key numbers:
Managed a development team of 6 professionals.
Delivered the project in a 12-month timeline with a $1M development budget.
Achieved $1.5M in revenue, selling 6,000 units.
The story:
Following the release of the J-Pro, we discovered that nearly half of our users were complete beginners. This insight led us to reimagine the experience of learning and creating music. The result was the J-Play Instrument, a revolutionary product that combines a playful yet elegant hardware design with an intuitive app for iPad and computers. This harmonious blend of technology and design makes it simple for anyone to begin their musical journey while maintaining depth and versatility for growth.
Key roles:
Conceived the original idea for the instrument.
Led the design of both the hardware and the accompanying app.
Oversaw the project as lead for technical development, marketing strategy, financing, and overall vision.
Key numbers:
Managed a development team of 6 professionals.
Delivered the project in a 12-month timeline with a $1M development budget.
Achieved $1.5M in revenue, selling 6,000 units.
